Transforming your weight loss practice from the best-kept secret in town to a recognized and highly sought-after choice requires a few key ingredients, and 4 strategic actions.
There is no doubt that the weight loss market is in a major state of change. With patient demands for weight loss medications and overt competition from other healthcare practitioners, big box stores, and self-proclaimed experts, sometimes it feels as if uncertainty is the only certainty in this ever-changing industry.
However, this is precisely why it is critical for weight loss practitioners and their teams to take a stand. It is necessary for you to establish, or expand, your solid footprint in the market and be known as the go-to expert when it comes to medical and/or surgical weight loss information and treatment. Coincidentally, this also transforms an outstanding practice with great patient outcomes from being the best kept secret in town to the sought-out expert of choice. It can separate you from your competition and helps to keep you from being ‘out marketed’ by your competition.
So how can you make this happen? It requires some key ingredients and consistent implementation of 4 strategic actions.
The key ingredients for any known expert to be ‘seen’ and ‘chosen’ by those they wish to serve include awareness, authenticity, trust, and results.
Establishing awareness involves your patients being aware of their need for the services you provide. It also involves showcasing your expertise, and unique perspective in a variety of ways so they can easily discover what you uniquely offer and how you can help them attain the transformation they desire.
Authenticity entails staying true to your values, presenting a genuine image, and fostering a connection with your ideal patients.
Trust is the foundation of any successful professional relationship. It is built through consistent honesty, reliability, and open communication.
Finally, results serve as the tangible evidence of your capabilities, showcasing the impact and value you bring to helping overweight and obese patients attain their desired outcomes.
While competitors may have deeper pockets or flashy marketing campaigns, you are able to compete effectively by embracing these ingredients and integrating them into the following four strategic actions.
4 Strategic Actions
As a weight loss practitioner, the goal isn’t just to exist, but to thrive as the go-to resource for patients on their weight loss journey. Over time, four strategic actions have been shown to help practitioners create this reality.
Clearly Define Your Unique Approach
It all starts by clearly identifying and articulating your unique approach to weight loss. What sets your practice apart from others? It could be your personalized service, science-based methodology, experience, comprehensive care, or cutting-edge technology. Begin by embracing your strengths and what resonates with your ideal patients.
Enhance Your Visibility Through Outcome Driven Marketing
To become the preferred weight loss practice, you must actively and consistently engage with your current and prospective patients. Strategic outcome driven marketing initiatives amplify your visibility and position you as the best option for long-term weight loss success.
Prioritize Patient Experience and Outcome
One of the best ways to becoming the preferred weight loss practice is ensuring exceptional patient experiences, measurable outcomes, and positive review and testimonials. These endorsements speak volumes as to the transformation you facilitate for your patients and clarifies why you are the best choice.
Establish a Streamlined Care Delivery System
As patients seek the ideal partner for their weight loss journey, their level of trust is paramount to their decision-making process. Another essential element is how they feel as they experience your services, programs, and products. Having a predictable, yet personalized, care delivery system is not only preferred, but expected.
It’s time to go from being the best-kept secret in town to the number one choice for weight loss transformation. Implementing these key ingredients, principles and strategies are a great way to make that happen.
If you are looking for an all-in-one streamlined software platform for tracking new and existing patients and communicating securely in all modes, there is a solution. You can learn more at https://www.pronexinc.com/ It is one of the few solutions that is inter-operable with most EMR systems and can serve as a powerful EMR as well – making it truly an all-in-one system.
About the Author: Karol Clark, MSN, RN, is a best-selling author who has a passion for helping physicians integrate effective, profitable weight loss services and retail sales into their practice while improving patient outcomes and enjoying the journey along the way. Her use of non-traditional (easy to implement) medical marketing strategies, along with her dedication to a positive ROI makes her a uniquely different and sought-after weight loss business consultant. Karol is the CEO of Weight Loss Practice Builder and the exclusive membership program for weight loss practitioners, www.BariatricBusinessAccelerator.com. She has more than 20 years of experience working with surgical and medical weight loss physicians and their teams helping them simplify creation of a profitable and enjoyable bariatric practice.